Safety (even for chipped pets!) - Chipping is great ID... but it only works with an expensive chip reader. If your pet wanders out of your yard and a neighbor finds him, an ID Collar or ID tag can get him home much quicker than a chip. A chip requires that the neighbor drive your pet to a shelter where they "might" have the right chip reader. An ID collar or tag is simple, cheap and IT WORKS!

Selection - We have lots of collars to choose from; something for every pet. We even have an ID Collar, invented here at our factory and not available anywhere else! Click on the pictures to start exploring.

Quality - We use the highest quality materials to ensure that our products stand up to what your pet can dish out.

Lifetime Guarantee - We stand behind our products and our service. We will do what it takes to make you happy. Have we made mistakes in the last 22 years? Of course, but handling those problems correctly has made those customers some of our most loyal.

Order Fast and Easy- we hope our website makes ordering fun and easy but if a question ever arises, just pick up the phone, any time day or night, and call the toll-free number on the top of every page on our website. Our own trained and friendly operators can help and will make sure you get the item you want.

Customer Service - Yes, you've heard that before but it's something we take very seriously. That's why we have someone here to take your calls, 7 days a week, 24 hours a day. Our goal is to make you a satisfied customer.